This Much I Learned: M&S on consistency and transformation
Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its heart.. The retailer faced hard times after dropping out of the FTSE 100 in 2019 and embarked on a transformation programme in 2021.
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Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
Marketing effectiveness encompasses everything from price to …
Dec 9, 2024 · There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – advertising results.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.
Four in 10 believe advertising drives positive social change
Source: Shutterstock. People are feeling more positive about advertising’s social contribution, particularly younger generations and ethnic minority groups, with new research indicating public trust is bouncing back.
The 10 reasons Marks & Spencer is the Brand of the Year
Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.
The Year Ahead 2025: Marketers make effective use of first-party …
Dec 9, 2024 · Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024.
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The UK’s 2024 Top 100 most effective marketers revealed
Oct 1, 2024 · Marketing Week is proud to unveil 2024’s Top 100 Most Effective Marketers, sponsored by Digitas, a comprehensive list that represents the best of the best working in the UK marketing industry today.