Both Cassetty and Bragagnini also stress the importance of upping your water intake as you consume more fiber. As Cassetty puts it, “fiber is thirsty.” It requires ample hydration to slip through your ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Coke and PepsiCo are jumping into the fast-growing market for prebiotic sodas, now cornered by upstarts Olipop and Poppi.

Coca-Cola will launch a new prebiotic soda brand, Simply Pop, in a bid to capture a share of the rapidly growing market for ...