Through her leadership on the Business Insights project for a leading aesthetics brand in the United States, she demonstrated how structured data analytics could transform fragmented reporting systems ...

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

A step-by-step playbook to supercharge salesFierce competition means brands are no longer competing on price and product ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Organisations across the region are prioritising cyber security, customer experience and application development, even as they navigate cloud repatriation and a growing skills gap in AI and security.

Integrating Google Maps into Salesforce allows users to visualize customer locations, plan optimal routes, and anticipate real-world scenarios. Sales teams can group meetings geographically, reducing ...