The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

As a beauty director, February is, hands down, my busiest month of the year. I spend what feels like every waking minute ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Morgan Stanley analyst Dara Mohsenian tells investors in a research note that Elf Beauty (ELF) U.S. scanner sales growth slowed to 5.5% year over year in the last two weeks, including Amazon first ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...

as ITV News Correspondents Ian Woods and Romilly Weeks report Large crowds of supporters queued outside the Capitol One Arena to watch the inauguration. The arena has been opened for people to ...

The prime minister speaking to Donald Trump from Downing Street after the US election Sir Keir Starmer will visit Washington for talks with Donald Trump within weeks, the foreign secretary has ...

EastEnders fans are convinced they've worked out exactly how Reiss Colwell will leave Albert Square following reports that Jonny Freeman has filmed his final scenes. The actor has played the ...

Multiple makeup and skincare pros I spoke to name microblading ... for a transformation that will only last six to eight weeks. “Many individuals overlook the importance of early skin care ...

Trump has left his home Mar-a-lago for the last time as president-elect, ITV News' Romilly Weeks reports from Washington Donald Trump has headed to Washington ahead of his second inauguration as ...

A mum worried that she would miss her son's 13th birthday after something suspected to be diabetes turned out to be a rare form of cancer. Jodie Hill from Wolverhampton was diagnosed with multiple ...

Experts have warned that it could take weeks before people can return to the hardest-hit neighborhoods because of the amount of work needed to ensure the safety of residents. Firefighters are ...