The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

As a beauty director, February is, hands down, my busiest month of the year. I spend what feels like every waking minute ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that ...

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

We may earn an affiliate commission from links. Fresh-faced, no-makeup makeup is here to stay. But the minimalist trend is getting a nourishing upgrade with the emergence of skin-care makeup ...

When was the last time you cleaned your make-up brushes? If the answer is “I can’t remember”, then perhaps it’s time for an upgrade. Whether you’ve been scratching your foundation on ...

You've probs seen them in the aisles of Boots and at the end of your favourite TikTokers' makeup tutorials, but what's the deal with makeup setting sprays? Do they actually work? We decided it was ...

Morgan Stanley analyst Dara Mohsenian tells investors in a research note that Elf Beauty (ELF) U.S. scanner sales growth slowed to 5.5% year over year in the last two weeks, including Amazon first ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...

The prime minister speaking to Donald Trump from Downing Street after the US election Sir Keir Starmer will visit Washington for talks with Donald Trump within weeks, the foreign secretary has ...