Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion ... for example, you could say something ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...

This paper is concerned with only one aspect of advertising – that being persuasion. I use a broad common-sense definition of persuasive advertising: it is the attempt to use primarily one-way ...

Progress in advertising depends upon the use of cumulative knowledge ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...