A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

(The Conversation is an independent and nonprofit source of news, analysis and ...

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

California has the largest regulated cannabis market in the world, and youth are increasingly being exposed to advertising ...

The firm's design boss says it would be a "dream" to take on brands like Bentley and Rolls-Royce in the future ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.