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This marketing approach highlighted how a well-aligned brand message could transform a product into a cultural icon, making the “Pepsi Generation” a pivotal chapter in advertising history. In summary, ...

Pepsi has unveiled Pepsi Wild Cherry & Cream: a new twist on Pepsi Wild Cherry. Described as an ‘indulgent offering that combines a delightful fusion of sweet wild cherry and creamy vanilla flavors ...

Pepsi is acquiring food companies because it has a big food business and profits are good. The business isn't growing by leaps and bounds, but PepsiCo stock can be a safe option for investors ...

In a reversal of the cliché, Costco announced that soon it will no longer serve Pepsi products at its food court, so hopefully Coke is okay. Ron Vachris, CEO of the warehouse retail giant ...

Costco Wholesale Corp. COST announced plans to replace PepsiCo Inc. PEP with Coca-Cola Co KO as its food court beverage supplier, marking a significant shift in the retail giant’s strategy and ...

Costco is switching back to Coca-Cola products in its food court after more than a decade of serving Pepsi — and it's sparked mixed reactions online. While some are eagerly awaiting the retro ...

The $1.50 hotdog was served with Pepsi for years. Suddenly, Pepsi is out, and Coke is in. Costco CEO Ron Vachris said on Costco’s earnings call, “We will be converting our food court fountain ...

Coke had been a mainstay of Costco food courts for decades, but Costco switched to Pepsi in 2013. “It’s a big shift,” a Costco executive said in 2013 when the company made the change.

PepsiCo, which also operates Frito Lay and Quaker Oats, has issued a policy on its site declaring viewpoint neutrality in its media-buying and content policies. "PepsiCo's media-buying and content ...

The first component of a successful AI art prompt is clarity in the query. A clear prompt ensures that Copilot understands exactly what you want to create. Rather than using vague or ambiguous ...

“When firms like Pepsi give massive retailers a leg up, it tilts the playing field against small firms and ultimately inflates prices for American consumers,” said FTC Chair Lina Khan in the ...