Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in ...

When it comes to personalities in sports, they don't get much bigger than Deion Sanders. His latest revelation was one of his ...

“I don’t think Shedeur would be the quarterback he is if he had that,” Sanders said. “Because now he has to really use the ...

Tubi show, "We Got Time Today" the Colorado Buffaloes head coach Deion Sanders dishes on why he couldn't coach the Dallas ...

Shannon Sharpe and Chad Johnson are backing Coach Prime and the role he's played in the lives of his sons, including Shedeur ...

"I never liked that name, because that was given not earned," Sanders said, when Colbert called him Neon Deion at 1:15. Colbert then said Deion is "Primetime" which Sanders was more happy about.

Nike is bringing that energy back with the "Signing Day" edition of Deion Sanders' first signature shoe, the Air Diamond Turf. Check out the official photos.

This passer is no stranger to the spotlight, and, according to ESPN’s Mel Kiper Jr., he’s about to see more of it.

As the son of Hall of Fame cornerback “Neon” Deion Sanders, Colorado QB Shedeur Sanders is no stranger to the spotlight, and, according to ESPN’s Mel Kiper Jr., he’s about to see more of it.

2. Deion Sanders — University of Colorado HC Primetime, neon Deion, coach Prime. Whatever you call him, Deion Sanders may be the only potential head coach who can deal with Jerry Jones without ...

In his second season as the head coach at Colorado, Deion Sanders led the Buffaloes to a 9-4 record into contention for a Big 12 title down the stretch. Sanders has done things his way from the ...