The company’s merchandise was removed by several retailers, including all Raley’s stores in Nevada and California.

After the owner of a local hat company made racist remarks on social media, South Lake Tahoe residents are organizing a ...

Parker Alexander apologized once more for comments about “illegally bred children” in schools, which damaged Tahoe ...

Tahoe Heartbeat founder Parker Alexander posted about “illegally bred children” in schools. Then the backlash hit.

His online profiles say Alexander was a student at the Academy of Art University in San Francisco when he came up with the Tahoe Heartbeat logo, which combines the outline of Lake Tahoe with a ...

The company sells beanies and trucker hats with a Lake Tahoe and EKG logo. Alexander started the company in 2017 and has since expanded worldwide using various symbols and other states and countries.

SOUTH LAKE TAHOE, Calif. – Tahoe locals can make their ... Tile sponsorship – $300 for the larger tile/$375 with logo, and $150/$200 with logo for smaller version, will act as a lasting ...