As someone who regularly works up a sweat, I thought a daily shampoo was the only way to keep my hair clean, but it turns out ...

If you like the squeaky-clean feel of a clarifying shampoo, our tester thinks you’ll adore how refreshed your hair feels ...

These are the winners from the Harper's Bazaar Hair Awards 2025. Shop volumizing treatments, crunch-free curl gel and more ...

W hile finding the best shampoo and conditioner seems sensible if you’re on a quest to understand how to look after your hair ...

Just like we change our skincare routine in the colder months, our hair, too, needs extra TLC during the winter season. That’s because cold, dry and static-filled air can do a number to our strands. F ...

Meet the dupe fanatic who has manged to fill her wardrobe and bathroom cabinet with luxe-feeling buys without forking out hundreds of pounds on the real deal ...

For her hair, Rachel uses Lidl's Cien Luxurious Lengths shampoo and conditioner - which costs less than £2. She notes that it's very similar to Loreal's Elvive range which can cost up to £7 per ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

D2C skincare brand Deconstruct has secured Rs 65 crore ($7.7 million) in funding from L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners, with additional participation from existing ...

Shoppers can’t stand when toothpaste, deodorant and other items are locked up behind glass display cabinets at stores. Customers, accustomed to taking whatever they want off a shelf, don’t ...

The beauty goliath will leverage the company’s generative AI technology to advance sustainable cosmetics formulation and ‘extend the speed’ of its innovation pipeline L’Oréal has partnered with IBM to ...