From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Discover five eye-opening books that reveal hidden truths of human psychology, helping you understand behaviour, emotions, ...

Texture and color also play critical roles. Rich textiles like velvet and boucle evoke a sense of luxury and intimacy, while ...

Think you’re scoring a deal? Retailers are masters at manipulating your perception to make you think you're saving while you ...

Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

Do you enjoy reading books, especially when someone suggests them to you? If so, is the person who suggested them well-known?

The University of Houston's Counseling Psychology doctoral program generates new knowledge and trains community-engaged change agents. We provide our students the tools they need to help others ...

Colors are more than just visual elements; they have the power to influence our mood, decisions and even productivity. From the calming blues of a quiet room, to the energizing reds of a workout ...

These republican principles first conceived by the earliest leaders of the U.S. still influence the U.S. economy. They protect a system of free enterprise or a free market. A system in which ...

Business self-help books are essential to those who are looking to succeed in their chosen career paths. Learning from others who have already paved the way might open up new trains of thought and ...

20 years after the conclusion of the original film trilogy, The Lord of the Rings returned to the zeitgeist with a beautifully shot half-billion-dollar season of television, and the promise of new ...

Indonesian President Prabowo Subianto on Saturday (January 25, 2025), at a banquet hosted by President Droupadi Murmu in his honour, spoke about the historical and cultural ties between India and ...