Hallowell, Roger H., and Abby J. Hansen PHD. "Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral." Harvard Business School Case 800-029, September 1999.

It's the holiday season in Michigan and one ... Businesses like Zehnder's of Frankenmuth, the Bavarian Inn and Bronner's Christmas Wonderland have helped make it a tourist destination.

Also known as Michigan's Little Bavaria, Frankenmuth is where German traditions meet Midwest charm. German restaurants Zehnder's and Bavarian Inn serve authentic family-style chicken dinners.

FRANKENMUTH, MI – Zehnder’s Snowfest returns this month, turning Michigan’s “Little Bavaria” into a winter wonderland with larger-than-life snow and ice sculptures. The festival, in its ...

FRANKENMUTH, Mich ... When the work is complete, the Bavarian Inn Lodge said it will become Michigan’s largest indoor water park and family entertainment center at more than 140,000 square ...