For example, Group Bel developed its own internal GenAI tool ... and a roadmap to integrate GenAI into end-to-end processes: ...

A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end ...

Former Sony boss Shawn Layden weighs in on Microsoft's current strategy of bringing its first-party Xbox titles to other ...

A majority of marketers feel unprepared for implementing and integrating generative artificial intelligence into their organisations, with high costs and a lack of training key issues, according to a ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

This list will help you focus on key areas of your business that need the most attention (such as client communication and marketing ... record time as well. For example, if you're a freelance ...

For consumers, that means there’s a fear of missing out (FOMO) and an “exhausting ... to explore the speed and impact of trends on marketing strategies and unpack how brands can harness ...