Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

I tried foundations from Haus Labs, Il Makiage and E.l.f. to test for coverage, longevity and finish. I also tried to find ...

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating ...

Even with solid sales from the cosmetics specialist, shareholders wanted more evidence that e.l.f. will be able to translate its popularity into profits. CEO Tarang Amin tried to keep investors ...

e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

Investors are grappling with slow growth and considering the ramifications on tariffs because almost all of its cosmetics come from China. E.l.f. Beauty stock is now down nearly 70% from its all ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing “softer-than-expected trends in January” that executives attributed ...

the foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels. The products that the company sells are marketed under the e.l.f. Cosmetics ...

E.l.f. Beauty shares sank in intraday trading Friday, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. The retailer said it now ...

we are taking a prudent approach and lowering our outlook for the final quarter of our fiscal year,' CFO says Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker ...