Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

It's rare for a product to come around and completely shift its cosmetic category - and millions of makeup routines ... "I ...

E.l.f. Cosmetics ... with a soft-focus finish that blurs the skin and infuses a radiant glow. Editor testing and review notes: "As someone who doesn't like to wear heavy foundation but needs ...

One exception to the rule is e.l.f. Cosmetics ... Foundation comes in 36 shades and is billed as a medium buildable coverage liquid foundation. As the name suggests, it has a satin finish ...

And there's a lot of makeup ... Allow e.l.f. to teach us a lesson that we don't have to spend serious coin to find a foundation that's radiant, hydrating and leaves a *stunning* finish.