I’m loving our Elf on a Shelf this year. My kids are soooo into him, and I’m having a blast coming up with different ideas.

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

U.S.-based e.l.f. Beauty (ELF) saw its stock plunge nearly 25% in after-hours trading as the retailer slashed its revenue ...

The move: ELF Beauty stock plunged as much as 28.2% on Friday to $66.10. The sell-off extends its decline to about 71% from record highs. The shares had embarked on a massive rally since 2022 ...

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Though he was there to promote his new comedy You're Cordially Invited, the actor's Christmas comedy Elf was a hot topic, co-anchors Savannah Guthrie and Craig Melvin asking Ferrell about reprising ...

This is by far the best episode of the show. It's not that this episode does impressive things, but it was clever in a few places. Am I going crazy, or did it feel like they severely downplayed a ...

When no signs of life were left, university officials took the “last resort” and decided to remove the dead tree on May 4.