But winged eyeliner soon fell out of favour, as Gen Z’s dubbed it outdated and a “clean girl” aesthetic took over TikTok. If, ...

Cataracts, dry eyes, glaucoma and other eye problems become more common with age. But these can be treated — and sometimes ...

It’s one of the oldest beauty debates, brown vs black mascara? Is one better than the other? Is one more flattering than the ...

A 2023 study found that Ötzi, the famous ancient glacier mummy who lived 5,300 years ago before succumbing to a violent death ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

How to find the best concealer - with expert tips for applying it to the under-eye, on wrinkles and how to stop creasing.

Makeup is a form of art expression, and what better time to get creative than Valentine’s Day? From bright, sparkly pinks and ...

Brown eyeliner isn’t as dark and dramatic as black eyeliner ... choice to enhance delicate features and apply to fine skin around the eyes. Why use brown eyeliner instead of black?

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a colored mascara can make eyes appear brighter, enhance their natural color and ...

I’ve said this before: I’m no eye-cream evangelist. I’m a firm believer that your regular moisturizer should work just fine for the skin under your eyes as long as it isn’t too heavy and ...