The Utah Hockey Club entered the league under very unusual circumstances, with the franchise only coming into existence less than six months before its inaugural season. As a result, the team opted to use temporary branding for said inaugural season while developing a permanent identity for the 2025-26 season.

The Utah Hockey Club's attempt to use 'Yeti' as their team name was denied due to potential confusion with the Yeti brand.

No matter how Utah Hockey Club is playing, one consistent question remains from its fans: When will a team name be announced and what will it be? While there’s not a clear answer, let’s take a look at the work Utah Hockey Club has done to create its official team identity and what is left to do before the 2025-26 campaign begins.