It may be cold outside, but ad tech is heating up. On Tuesday, Canada-based demand-side platform StackAdapt announced $235 ...
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the ...
Omnicom is confident that its planned IPG acquisition will lead to a projected $750 million in cost savings, CEO John Wren ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...
When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.
When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google’s collecting nine and 10-digit fines like they’re going out of style. Its iron ...
When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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