Omnicom is confident that its planned IPG acquisition will lead to a projected $750 million in cost savings, CEO John Wren ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google’s collecting nine and 10-digit fines like they’re going out of style. Its iron ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...