Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in ...

Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Kim Kardashian and Nike are working together on a line of training apparel and shoes; we wonder how Kanye West feels about that.

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Could SKIMS, co-founded by Kim Kardashian and Emma Grede, rival the Jordan brand? Founded in 2019, SKIMS is a brand ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Kim isn’t interested in redesigning their Nike Cortez – yet – she’s strictly focused on their bodies. While a partnership between Kardashian and Nike may be causing some diehard Nike fans ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in ...