Starbucks is rolling out more changes under new CEO Brian Niccol, and the latest shift focuses on mobile orders.

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Texas is chocked full of Starbucks locations. The only state that has more than us is California. In fact, Texas has 600 more ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics like comparable sales and operating margins. The "Back to Starbucks ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

CNBC’s Jim Cramer believes in new Starbucks Corp. (NASDAQ: SBUX) CEO Brian Niccol. His reason is Niccol’s success at Chipotle Mexican Grill. Cramer’s primary observation is that the best ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...