ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

KEY TAKEAWAYS E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered ...

Amazon falls after guidance disappoints and cloud-computing growth misses estimates, Tesla sales in China decline, Affirm ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

Why do beauty standards feel inescapable? Neuroscience and epigenetics reveal how our brains imprint cultural ideals—shaping ...

To create a sense of realism, “Steel Magnolias” actors trained at Cotati’s Moxie Salon. “We learned all the necessary skills ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Feb. 1 marks the start of both a new month and Black History Month—a time to honor Black culture, reflect on history, and ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Rice starch and charcoal are common ingredients in dry shampoo because they absorb oil from the hair shaft much like a bowl ...

Vintage: Clothing that was made in the past. In fashion, the timing that makes something vintage can vary, but most resellers ...