The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Coca-Cola responds to healthy soda trend with new product
The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Where Poppi went wrong with vending machine misfire
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...
The Suffolk Journal3dOpinion
OPINION: Even prebiotics can’t prevent Poppi’s downfall
In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...
Her Campus16h
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, ...
Yahoo6d
Here's What You Really Need To Know About Poppi, Olipop, Culture Pop, And Other "Gut Healthy" Sodas, According To Dietitians
It's hard to have missed the recent backlash that the prebiotic soda brand Poppi has been facing after sending full-size vending machines to influencers around the US. The key insight from the ...
AOL2d
Are ‘healthy’ sodas good for you? What benefits Olipop and Poppi actually have
If you were watching the Super Bowl, you might have noticed a certain brightly colored beverage starring in a coveted commercial slot: Poppi. It’s one of several prebiotic sodas, including ...