Airbnb said Wednesday that it is teaming up with 211 LA on a free temporary housing initiative in response to the ongoing wildfires in the Los Angeles area.

Airbnb will work in collaboration with 211 LA to identify residents in immediate need of temporary housing and connect them to accommodations offered through Airbnb.org, the company’s non-profit arm which provides free stays through a combination of funds donated the company and the generosity of hosts on the platform who have offered up their homes for these emergency situations.

Now brands are helping those displaced by the devastating wildfires in Southern California, which have already destroyed almost 2,000 buildings and forced 130,000 people to evacuate.

Airbnb has announced that it will offer free and temporary accommodation to people displaced by the fires in California

A California Airbnb owner watched as his Palisades house was engulfed in flames as wildfires burn across Los Angeles county.

The non-profit arm of the home-rental marketplace reports "an absolute crush of applications" from those affected by the L.A. fires. Meanwhile, Uber is also stepping up its relief efforts.