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If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer journey quickly and efficiently ... with their constituents to drive the most value. A ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on ...

Are you dreaming of your next great escape? Counting down the days 'til you have golden sand between your toes?

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.