Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

A UK study on consumer resistance to gambling promotions has found that counter-advertising measures could result in ...

In a world awash with enticing promises of quick riches and thrilling wins, gambling advertisements have practically become ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

Latest use of generative AI and LLMs entails the AI pretending to be you, feeding you with ads that ... see the link here. A quick example illustrates what these AI persona phenomena ...

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly ...

During an interview on Greatness Clips with Lewis Howes on May 15, 2021, Shark Tank investor Barbara Corcoran was asked what made former President Donald Trump a great salesman.

California has the largest regulated cannabis market in the world, and youth are increasingly being exposed to advertising ...

Advertisements represent the ultimate crossbreed of consumerism and expression -- but can a form of artistic rendition made ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...