From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The craft beer industry has been in trouble. Struggling sales forced yet another fan-favorite brand to file for bankruptcy.

The Peloton partnership builds on previous campaign initiatives from the Molson Coors brand, including a spot in Canada ...

BTIG analyst Peter Saleh called Wingstop one of his "top picks" for 2025 as it gains "new customers and more traffic," with its $16.99 boneless meal bundle that previously provided a "pretty ...

From 1989 to 2022, one company had the exclusive right to advertise alcohol during the Super Bowl. Since this time, many ...

Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8 p.m. on Sunday, Feb. 9 and operate until 4 a.m ...

Evercore ISI lowered the firm’s price target on Molson Coors (TAP) to $60 from $68 and keeps an Outperform rating on the shares ahead of the ...

The Kellanova chips brand announced three chip flavor launches ahead of the big game, and Hormel unveiled a new tray of bold and spicy meats and cheeses.

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

The stars are out for Super Bowl LIX — especially in brands' big-budget ads. This year's commercials lean heavily on ...

The stars are out for Super Bowl LIX — especially in brands' big-budget ads. This year's commercials lean heavily on celebrities, humor and nostalgia to make an impression. Among the ads already ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...