Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional decision-making.

Think you’re scoring a deal? Retailers are masters at manipulating your perception to make you think you're saving while you ...

Business self-help books are essential to those who are looking to succeed in their chosen career paths. Learning from others who have already paved the way might open up new trains of thought and ...

Discover five eye-opening books that reveal hidden truths of human psychology, helping you understand behaviour, emotions, ...

In a world where human knowledge is doubling every 12 hours, the way consumers process information and make purchasing ...

But, perhaps not surprisingly given the methods of influence they use ... recognizes the phenomenon of "intense coercive persuasion" in its discussion of dissociative disorders.