Hallowell, Roger H., and Abby J. Hansen PHD. "Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral." Harvard Business School Case 800-029, September 1999.

It's the holiday season in Michigan and one ... Businesses like Zehnder's of Frankenmuth, the Bavarian Inn and Bronner's Christmas Wonderland have helped make it a tourist destination.

The 34th annual Zehnder's Snowfest has been taking place in Frankenmuth since Wednesday. All weekend long the festival has featured activities for your whole family to enjoy. There was of course food, ...