Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

For example, Group Bel developed its own internal GenAI tool ... and a roadmap to integrate GenAI into end-to-end processes: ...

FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...

A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end ...

LLP discuss "AI washing," used to describe false or misleading AI hype by companies seeking to attract investors, and ethical ...

Former Sony boss Shawn Layden weighs in on Microsoft's current strategy of bringing its first-party Xbox titles to other ...

A majority of marketers feel unprepared for implementing and integrating generative artificial intelligence into their organisations, with high costs and a lack of training key issues, according to a ...

He also remarked on the potential balancing act of their marketing strategy and how there is “historical precedence” for this new direction, citing Sega as an example. “Multiplatform ...