Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

The one base product a simple, glow-giving highlighter, recommend by makeup artist that's best to buy on a budget ...

Just in time for awards season, shop the top makeup, hair care, skin care, and beauty tools that will help you achieve ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing “softer-than-expected trends in January” that executives attributed ...

E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. The retailer said ...

lips. face. fandom.” campaign that celebrates fan-favorite Power Grip Primer, the No. 1 SKU in mass cosmetics** “With our viewing party, we unleash an e.l.f. twist on democratizing access to ...

Investors are grappling with slow growth and considering the ramifications on tariffs because almost all of its cosmetics come from China. E.l.f. Beauty stock is now down nearly 70% from its all ...

Even with solid sales from the cosmetics specialist, shareholders wanted more evidence that e.l.f. will be able to translate its popularity into profits. CEO Tarang Amin tried to keep investors ...

Amin emphasized that e.l.f. is the only cosmetics brand to achieve such consistent growth over this period. Amin addressed softer-than-expected consumption trends at the start of calendar 2025 ...

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 27.4% in the pre-market session after the company reported disappointing fourth-quarter results. Its EPS and EBITDA missed. Due to weak ...