Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

The WhatsApp Application Programming Interface (API) has become an essential tool for businesses looking to enhance customer ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Samsung unveils the One UI 7 update for the Galaxy S25, enhancing user experience with innovative features and improved ...

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.

Driven by an increased online presence and personally tailored advertisements, the digital advertising market has undergone a ...

Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...