These variances in how we perceive color are a key point to companies that produce a Color of the Year. They must consider how most of the population is going to respond to a particular color.

In the design world, the Color of the Year is announced every year like clockwork. This year’s process was no different—as soon as it was revealed, we saw it everywhere, because it had been ...

There’s a good reason, too, as KitchenAid’s Artisan model is rated the best stand mixer in our buying guide. Apart from the ...

This year’s pick is Butter — specifically, “a soft, energizing butter yellow with a creamy satin finish,” KitchenAid ...

If you love all things butter, then you’re in for a treat. KitchenAid’s Color of the Year is Butter, and it’s almost as rich and creamy as the real thing. You can pick up the brand’s iconic 5-Quart ...