Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Biossance packs a whole lot in one tiny green jar. Its Squalane and Marine Algae Firming and Lifting Eye Cream is a powerful ...

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

According to a preprint study, University of Ferrara researchers used ancient DNA & probabilistic methods to trace pigment ...

Beauty director Annie Vischer reveals the no-nonsense make-up finds that conceal her dark circles like nothing else. Read ...

Cataracts, dry eyes, glaucoma and other eye problems become more common with age. But these can be treated — and sometimes ...

It’s one of the oldest beauty debates, brown vs black mascara? Is one better than the other? Is one more flattering than the ...

A 2023 study found that Ötzi, the famous ancient glacier mummy who lived 5,300 years ago before succumbing to a violent death ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...