Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

Learn more.If you’re getting older (congrats!) and noticing certain changes in your skin, such as more fine lines and ...

Guerlain Terracotta Concealer: This concealer, with its creamy texture and buildable coverage, is excellent for neutralizing dark circles, especially when you need your makeup to last.

Opt for wearing both bronzer and blush, to add warmth and color ... makeup if you want to go big and bold. The exaggerated winged style features darker shadow tones towards the edge of the eyes ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

A timeless accessory perfect for Valentine’s Day, this sleek and structured satchel effortlessly complements both formal ...

Michael Rubin threw a celebrity-packed Fanatics Super Bowl party at The Sugar Mill in New Orleans on Saturday.

It's been a minute since the Kindle Paperwhite has seen a sale (since Black Friday, to be exact!), so it's worth scooping up ...