With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In this week's My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Here are a few of Ad Age’s biggest agency stories this week: Stagwell has acquired Gold Rabbit Sports, a sports marketing ...

Spectrum Reach has signed an 11-year, 55,848-square-foot office lease in Midtown Manhattan. The advertising sales business of Charter Communications will relocate from 1633 Broadway to the 26th and ...

There’s less risk when you use performance marketing agencies and the mobile marketing campaigns they design. As you only pay for completed actions, you genuinely get what you pay for with these ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, according to an infographic by Text Marketer that compares the two ...