Cadbury 5 Star, a flagship chocolate brand in Mondelez India's portfolio with its unique brand philosophy, and unconventional and humorous advertising approach has become one of the most favourite ...

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...

Nitin Saini, Vice President - Marketing at Mondelez ... While Cadbury Dairy Milk Silk is about celebrating couples, Cadbury 5 Star is all about celebrating singles. As a brand, Cadbury 5 Star ...

3 of Mondelez brands had diametrically opposite challenges, owing to the different TGs & different ways in which the consumer behavior changed during COVID for each of the TGs. 5Star wanted to build a ...