Zyn and the retailers who sell the product have run afoul of regulators in recent years. The FDA in April of last year warned 119 retailers to stop selling Zyn to underage people, and the company was ordered to pay $1.2 million last year for violating Washington, D.C.’s smokeless tobacco ban.

The FDA announced it has authorized the marketing of 20 Zyn nicotine pouch products, citing their greater health benefits vs. cigarettes and other tobacco products. It is the first time the agency has authorized the sale of nicotine pouches,

The FDA authorized the marketing of 20 different Zyn nicotine pouch products -- the first brand to clear this regulatory hurdle in the increasingly popular class of single-use sachets of flavored nicotine designed to be placed between the lip and gums,