On Thursday, the Milwaukee Brewers announced that Bob Uecker, the longtime voice of the team, has died at age 90. Uecker, a baseball player-turned-broadcaster-turned-pop culture icon, had a sense of humor that made him a household name outside of the Brewers fandom.

Legendary Brewers broadcaster Bob Uecker died on Thursday at the age of 90 after a long battle with cancer. Uecker, who spent 54 years as a broadcaster for Milwaukee, was on the call for the Brewers' season-ending loss to the Mets. An

Uecker, a baseball icon, television and movie funnyman and Hall of Fame Milwaukee Brewers radio announcer, died Thursday at the age of 90.

As a catcher for the Milwaukee Braves, the St. Louis Cardinals and the Philadelphia Phillies, Uecker hit .200 with 14 home runs. As a Brewers catcher in the mid-2000s, Chad Moeller hit .204 with 14 home runs. In Uecker, Moeller said on Thursday, he found a friend who could needle him with sweetness.

The Brewers manager reflected to the Journal Sentinel on the final season and then the passing of one of his closest friends.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Bob Uecker completed his forgettable six-year major-league career with an even .200 batting average."Sporting goods companies pay me not to endorse their products," he once quipped.He called his hometown Milwaukee Brewers games for 54 consecutive years until his death at age 90 on Thursday.

MILWAUKEE -- Bob Uecker, the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker "Mr. Baseball" and honors from the Hall of Fame, has died. He was 90.

To refer to Bob Uecker simply as the voice of the Milwaukee Brewers would tell only a fraction of his impact. He was also its heart and soul.

Jonathan Lucroy recalls his first fishing trip with Bob Uecker as the former Brewer pays tribute to Mr. Baseball.

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing