As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Uecker, a baseball icon, television and movie funnyman and Hall of Fame Milwaukee Brewers radio announcer, died Thursday at the age of 90.

Bob Uecker "never took himself seriously" and that is what endeared him to Brewers fans and made him a Milwaukee treasure.

Bob Uecker, the voice of the team on the airwaves for 54 years, a Baseball Hall of Famer and local, statewide and national icon, died Thursday.

The Milwaukee Brewers have plans to honor Bob Uecker during this 2025 season as people continue to remember the MLB legend.

Brewers team principal owner Mark Attanasio, along with his wife, Debbie, and sons Dan and Mike, recalled the life and legacy of Bob Uecker.

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact

To refer to Bob Uecker simply as the voice of the Milwaukee Brewers would tell only a fraction of his impact. He was also its heart and soul.

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing