Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

An enormous Blue Origin rocket meant to challenge SpaceX in regularly deploying ... The New Glenn rocket, developed by the space technology company owned by billionaire Amazon founder Jeff Bezos, had been rolled out days ago to the launch pad in ...

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

Blue Origin's NS-29 New Shepard rocket is expected to launch by late Jan. 31 after a delay if all goes well. Here's what to know

Bezos’ space company Blue Origin started at about the same time as Musk’s SpaceX but since then Musk’s firm has launched more than 400 of its Falcon 9 rockets into orbit and is testing out its giant Starship rocket which it hopes will send astronauts to the Moon and one day possibly on to Mars.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

The biggest significance of Blue Origin getting New Glenn off the ground, you see, is that now it can begin flying Kuipersat internet satellites to orbit for Amazon (NASDAQ: AMZN). To help make ...

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.