"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift with some of the boost.

WNBA star Caitlin Clark sat first chair next to Swift during the Chiefs playoff game against the Houston Texans in January 2025, and her status as an elite athlete make her a compelling guest for the most important NFL game of the season.

At the time, Swift cheered on the reigning Super Bowl champs in a suite with her family, Kelce’s family and WNBA star Caitlin Clark. Kelce, 35, turned back the clock to 22 for his monster game against the Texans, tallying 117 yards and a touchdown in the Chiefs’ 23-14 win.