For many people, Tang Instant Breakfast Drink was their first experience with powdered potables and was an important part of many a breakfast or after-school snack. But the 1980s and 1990s saw the ...

Tang was originally launched in 1957 and promoted as a breakfast drink because of its vitamin content and powdered format, though it was also available in liquid form. William A. Mitchell ...

DeBruicker, F., and Harvey N. Singer. "General Foods Corp.: Tang Instant Breakfast Drink (A)." Harvard Business School Case 575-063, November 1974. (Revised January ...