As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

It might be almost impossible to scroll through social media without seeing a "milky jade green cup of matcha latte" these days, said Medina Azaldin in Harper's Bazaar. However, the origins of the ...

I’d say that enthusiasts with a developed palette can probably taste the ... authentic Japanese counter serving soft-serve matcha ice cream, green teas and smoothies. While they don’t do ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Here in L.A., matcha is finally getting its flowers in lattes, tonics, and einspanners concoctions, offered up at eateries across the city. But matcha isn’t just a one note brew. It can be light, ...

Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry). Such is the craze for matcha that fans are willing to ...

You might have expected them to pick up a warming cappuccino. Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry ...