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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...
Conquering fear & FOMO: how marketers can bridge the GenAI readiness gap
Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We ...
University of Toronto1mon
FOMO is about who you're with - not what you're doing: Study
“What were people afraid of missing out on? What situations or events might make someone feel FOMO?” Joined by University of Pennsylvania marketing professor Barbara Kahn, the group set up multiple ...
Business Insider1y
Here are 6 ways shopping sites trick you into buying more – and how to avoid taking the bait
Online retailers use psychological tricks and marketing ... example of the psychological tricks a retailer can play. Nike and Lululemon are two companies leading the pack on using FOMO to sell ...