Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Even with solid sales from the cosmetics specialist, shareholders wanted more evidence that e.l.f. will be able to translate its popularity into profits. CEO Tarang Amin tried to keep investors ...

Cosmetics collaborated with Grammy winner Meghan Trainor to create an exclusive limited edition complexion set, tied to the ...

Investors are grappling with slow growth and considering the ramifications on tariffs because almost all of its cosmetics come from China. E.l.f. Beauty stock is now down nearly 70% from its all ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing “softer-than-expected trends in January” that executives attributed ...

E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. The retailer said ...

we are taking a prudent approach and lowering our outlook for the final quarter of our fiscal year,' CFO says Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker ...