This module asks you to think about the properties of various direct and digital media and how they are used, and how they can be applied correctly and effectively in modern marketing. Students on ...

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

The brand which sells shoes in 125 countries, has selected direct digital marketing company Knotice Ltd. for strategic planning and guidance and is using its on-demand software platform ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel ...