In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for ...

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

Choosing paint colors can get mind-numbing pretty quickly, especially when you’re trying to create a whole-home color palette ...

But what *is* a color palette? A color palette or scheme ... Especially if you follow fashion brands. So, for my Instagram inspiration look, I chose this image. While I love Vic’s outfits ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...